Privacy Policy

Last Updated: November 29, 2025

Elith ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application (the "App"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the application.

1. Information We Collect

1.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Register for an account
• Book consultations with dietitians or health specialists
• Subscribe to meal plans
• Update your profile
• Contact customer support

This information may include:

• Name and contact information (email address, phone number)
• Demographic information (age, gender, location)
• Account credentials (username, password)
• Payment information (processed securely through third-party payment processors)

1.2 Health and Fitness Information

With your explicit consent, we collect health-related data to provide personalized services:

• Health Metrics: Steps, calories burned, sleep patterns, hydration levels
• Body Measurements: Weight, height, BMI, body composition
• Fitness Data: Physical activity, exercise routines, fitness pictures
• Dietary Information: Food consumption diary, meal preferences, allergies
• Medical Information: Health conditions, dietary restrictions (as shared during consultations)

Note: Health data is integrated with Google Health Connect and Apple Health with your permission.

1.3 Location Information

We collect precise location data when you:

• Select delivery addresses for meal subscriptions
• Use location-based services to find nearby service areas
• Track delivery status in real-time

You can control location permissions through your device settings.

1.4 Camera and Photo Access

We access your camera and photo library when you:

• Upload profile pictures
• Take fitness progress photos
• Capture meal photos for your food diary
• Share images with dietitians during consultations

1.5 Consultation and Booking Information

When you book consultations with specialists, we collect:

• Appointment details (date, time, duration, type)
• Consultation notes and feedback
• Video call meeting links (for virtual consultations)
• Ratings and reviews of specialists
• Calendar integration data (with Google Calendar permission)

1.6 Usage and Device Information

We automatically collect:

• Device information (model, operating system, unique device identifiers)
• App usage data (features used, time spent, navigation patterns)
• Log data (IP address, browser type, access times)
• Crash reports and performance data

2. How We Use Your Information

2.1 Service Delivery

• Processing meal subscriptions and deliveries
• Scheduling and managing specialist consultations
• Providing personalized health and nutrition recommendations
• Tracking fitness progress and health metrics
• Managing customizations and preferences

2.2 Communication

• Sending appointment reminders and confirmations
• Delivering delivery status notifications
• Providing customer support
• Sending promotional offers (with your consent)

2.3 Improvement and Analytics

• Analyzing app usage to improve features
• Conducting research to enhance service quality
• Developing new features and services
• Troubleshooting technical issues

2.4 Legal and Safety

• Complying with legal obligations
• Protecting against fraud and security threats
• Enforcing our terms and conditions
• Resolving disputes

3. How We Share Your Information

3.1 With Service Providers

We share information with trusted third parties who assist us:

• Payment Processors: To handle secure transactions
• Delivery Partners: To fulfill meal deliveries
• Cloud Storage Providers: To securely store data
• Analytics Services: To understand app usage
• Communication Platforms: For notifications and customer support

3.2 With Healthcare Professionals

Your health information is shared with:

• Dietitians and nutritionists you consult with
• Health specialists managing your appointments

This sharing is necessary to provide you with professional health services.

3.3 With Your Consent

We may share information with other parties when you provide explicit consent.

3.4 Legal Requirements

We may disclose information if required by law or in response to valid legal processes.

4. Data Security

We implement robust security measures to protect your information:

• Encryption of data in transit and at rest
• Secure authentication and access controls
• Regular security audits and updates
• Compliance with industry standards
• Secure storage infrastructure

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

5. Data Retention

We retain your information for as long as necessary to:

• Provide our services
• Comply with legal obligations
• Resolve disputes
• Enforce our agreements

You may request deletion of your account and data at any time, subject to legal retention requirements.

6. Your Rights and Choices

6.1 Access and Update

• Access your personal information through the app
• Update or correct inaccurate data
• Request a copy of your data

6.2 Delete

• Request deletion of your account and personal data
• Remove specific health data entries

6.3 Permissions Control

• Location: Disable through device settings
• Camera/Photos: Revoke access through device settings
• Health Data: Disconnect Health Connect/Apple Health integration
• Notifications: Opt-out through app or device settings

6.4 Marketing Communications

You can opt-out of promotional communications while still receiving essential service-related messages.

7. Children's Privacy

Our app is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

8. Third-Party Services

Our app integrates with third-party services:

• Google Health Connect: For health data synchronization
• Apple Health: For fitness data integration
• Google Calendar: For appointment scheduling
• Firebase: For authentication and cloud services
• Google Maps: For location and delivery tracking

These services have their own privacy policies. We encourage you to review them.

9. International Data Transfers

Your information may be transferred to and maintained on servers located in India and other countries where our service providers operate. We ensure appropriate safeguards are in place for such transfers.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

• Posting the new Privacy Policy in the app
• Updating the "Last Updated" date
• Sending you a notification (for material changes)

Your continued use of the app after changes constitutes acceptance of the updated policy.

11. Contact Us

12. Your Consent

By using our app, you consent to this Privacy Policy and agree to its terms. For sensitive health data, we obtain explicit consent before collection and use.